In this Teaching Document, you will find the DollarBillionaire ™ Guidance Notes on Digital Marketing.
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What is Digital Marketing
Digital Marketing is any form of marketing that is done over digital media like cellphones, tablets, and computers. Marketing and advertising have changed much over the last ten years. Radio, TV, Magazines, Newspapers are now much less important to modern marketing.
Common Forms of Digital Marketing
Google Ads. Bing Ads.
The are quite a few forms of Search Engine Marketing. Google Ads are the most common form.
Facebook has become an excellent form of Digital Marketing.
This is a popular platform for business and professionals to market their services.
Search Engine Optimization
Though not a direct form of marketing, SEO is very important for marketing. Websites with great SEO generate much client traffic without having to pay Google directly for this traffic. Top SEO is not cheap, however, as much work has to be done on a website to achieve a high level of SEO.
With the technologies available today you can keep track of people who have visited your website and retarget them with appropriate ads to achieve a sale or sales.
Businesses can advertise on social platforms like Facebook, Twitter, Instagram and so on.
These are ads with images, video, and perhaps audio.
This is a very powerful form of Digital Marketing.
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