DIGITAL MARKETING

DIGITAL MARKETING

In this Teaching Document, you will find the DollarBillionaire ™ Guidance Notes on Digital Marketing.

Table Of Contents: [toc]

DIGITAL MARKETING

What is Digital Marketing

Digital Marketing is any form of marketing that is done over digital media like cellphones, tablets, and computers.  Marketing and advertising have changed much over the last ten years.  Radio, TV, Magazines, Newspapers are now much less important to modern marketing.

Common Forms of Digital Marketing

The are quite a few forms of Search Engine Marketing.  Google Ads are the most common form.

Facebook Ads

Facebook has become an excellent form of Digital Marketing.

LinkedIn Ads

This is a popular platform for business and professionals to market their services.

Search Engine Optimization

Though not a direct form of marketing, SEO is very important for marketing.  Websites with great SEO generate much client traffic without having to pay Google directly for this traffic.  Top SEO is not cheap, however, as much work has to be done on a website to achieve a high level of SEO.

Re-marketing

With the technologies available today you can keep track of people who have visited your website and retarget them with appropriate ads to achieve a sale or sales.

Social Marketing

Businesses can advertise on social platforms like Facebook, Twitter, Instagram and so on.

Display Advertising

These are ads with images, video, and perhaps audio.

Email Marketing

This is a very powerful form of Digital Marketing.

 

 

 

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