35 GREAT GOOGLE BUSINESS TOOLS

GOOGLE BUSINESS TOOL DEFINITION

What is a “Google Business Tool”

Google is a giant company that provides many valuable services to the public.  Currently, as of 2019, Google has over 93% of the market share of searches made globally.  The closest competitor, Bing, is languishing at less than 3% market share.  Many of the services provided by Google are particularly useful to businesses, and yet most of them are free.  Google Business Tools assist companies to market their products, carry out research, and communicate rapidly and safely.  The very best business tools are backed by real live up-to-date data.  No-one has more up-to-date data than Google, so it makes sense that their business tools will be great.

A great example is Google Ads.

Any business operating in today’s environment, being 2019, simply has to make use of the awesome tools supplied by Google.  The reason is simple.  If you do not, your competition will, and they will beat you at every turn.   The tools available from Google provide almost magical superpowers, providing information that business owners could only dream about accessing only a few years ago.  Simply by asking, Google Trends can provide you with business insights that would have cost you dearly 5 years ago.  Nowadays these Google Tools are mostly free and they provide up to date information that is of the highest possible quality.  To put it bluntly, use Google Tools, or your business will die.

DollarBillionaire ™ has identified certain Google Business Tools as absolutely essential for any business that is serious about creating vast wealth.  We highly recommend that you become very familiar with these Google Business Tools and use them frequently.  It is only after you have become used to the power of these Google tools that you will totally appreciate our strong guidance here.  You can easily identify the Google Tools that belong in this category since they are marked:

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35 Great Google Tools that make running a business far easier.

Best Google Business Tools

Simply click on the Google Tool name to go directly to the Google offering.  Google is so awesome that we also added in some bonus business tools at the end of this list.  Make sure to use all of the 5 stars Google Business Tools to assist you in building your wealth.

Google Ads

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Get your business advertised on the Google Search results.  New websites have poor SEO.  Their Search Engine Optimization is low and this means that clients do not find them when the client is searching for a product.  Activating Google Ads totally solves this problem.  While your SEO is low your Google Ad can still appear at the top of the search results.  You only pay for the Google Ads that work when they actually are clicked on and send a potential client to your website.  This is unbelievable!  You get free brand advertising and build awareness of your product every time a client sees your add at the top of the search results.  You only pay on a click.  PPC is the business model used here.  You can choose how much you want to bid for each keyword.  Obviously the more that you bid the higher up on the page your ad will appear, or it may move from page 2 to page 1 as you increase your bid.

Even once your website has built up great SEO, it still pays to use Google Ads.  The reason is simple.  If a client sees that Google has pushed you up the rankings to the top of the SEO for a particular keyword, then the client knows that Google, sort of, thinks highly of you.  When the client also sees you appearing as an “Ad” he knows that you are keen for his business.  Both of these factors are plus points in the potential client’s mind.  The conclusion is simple.  If you are in business, use Google Ads.  One of the very best Google Business Tools, and also one of the Top Business Tools available anywhere in the world.  A “Must Have in my Toolbox” recommendation from DollarBillionaire™.

Google Ads

Google Adsense

Google Adsense feeds adds from Google Ads users to appropriate websites as determined by Google.  Earn money from having ads seen on your website.  You need to be smart when using Google Adsense.  If you are selling your own products on your website, then this might not be a good idea.  Competitors adds can pop up on your website and bleed off potential business.  However, many websites that run on providing great content can score in a big way from Google Adsense, which will in effect monetize their website.

Google Adsense

Google AI

Learn and use the incredible Google Artificial Intelligence platform.

Google AI

Google Alerts

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Be alerted any time a topic of interest is raised anywhere on the global internet.  Follow your own name, your special interests, the stocks that you invest in.  Google Alerts can keep you updated every time your competitors make a new move in cyberspace.  This is of tremendous value in keeping you informed as and when events of interest to you occur.  Google Alerts is also invaluable as a PR tool in that you can monitor every time that your company is mentioned, either in a good or a bad way, and take the appropriate steps if needed.  One of the very best Google Business Tools, and also one of the Top Business Tools available anywhere in the world.  A “Must Have in my Toolbox” recommendation from DollarBillionaire™.

Google Alerts

Google Analytics

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Google Analytics is another free and essential Google Business Tool.  Just go there!  Google Analytics is not for developers only.  Top Management will love it.  Obtain the most detailed information and up to date data on how your website is performing.  Find out how many of your visitors are brand new and how many are returning visitors.  This is an MIS (Management Information System) that is not only free but a pure wet dream for business owners only a few years back.   Google Analytics will show you details regarding website traffic, where the visitors are coming from, and what they get up to when visiting your website.  This does slow your website down a fraction, due to the increased data flows that need to occur, however, the speed drop is almost negligible and the gains in business intelligence are enormous.  One of the very best Google Business Tools, and also one of the Top Business Tools available anywhere in the world.  A “Must Have in my Toolbox” recommendation from DollarBillionaire™.

Google Analytics

Google Analytics is not only for developers.  Any business owner should take the time to learn how to navigate Google Analytics.   The business insights to be gained from doing this are of great value.

Google Blogger

Get your own Blog up and running fast!  Minimal technical knowledge required.  There are SEO advantages to using Google Blogger.  Having a blog that is constantly updated with content that your clients find interesting will add to your sales.  Blogging through Google Blogger is very easy and non-technical.

Google Blogger

Google Books

Knowledge is power and power is money.  This is a massive book library, available at your fingertips.

Google Books

Google Calendar

Who does not use a calendar?  The Google Calendar integrates with countless other pieces of software and is simple and easy to use.  Google Calendar is great for scheduling appointments and meetings.  For many people, the calendar is more important than the todo list.

Google Calendar

Google Charts

Create high-quality charts with ease and display them on your website.  Choose from over 30 different chart types.

Google Charts

Google Chrome

Google Chrome is possibly the world’s best browser.  Fast and Powerful.

Google Chrome

Google Drive

Store all of your information safely and securely in the cloud.  Prevent data loss due to fire, breakage, theft and other risks by using Google Drive.  Get up to 15 Gigs for free.  Very handy for collaboration between staff members.  You also do not need to worry about making backups.

Google Charts

Google Drive Enterprise

Advanced data storage for businesses.

Google Drive Enterprise

Google Docs

Remember the typewriter?  Your age is showing.  Google docs is a great wordsmithing tool and also allows for staff collaboration.

Google Docs

Google Express

Shopping from the comfort of, well, anywhere.

Google Express

Google Forms

Forms made simple and collaborative.  Google Forms makes data collection easy.  You can do surveys and get feedback from customers.

Google Forms

Google Input Tools

How many languages do you speak?  Google Input Tools gives you language power.

Google Input Tools

Google Keyword Planner

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Google Keyword Planner is a must-have tool for anyone using the web seriously.  This is more than a keyword tool, it is a research assistant in disguise.  You can examine search volume by keyword globally and by region.  Google Keyword planner should be visited every time you create a new blog post, to see what readers are interested in.  If you are using Google Ads then you should use Google Keyword Planner to find which keywords you wish to target.  If you are writing a blog post, first visit the Google Keyword Planner and take note of the most commonly used keywords around your main topic.  Then you can include some of these points in your blog content.  When creating ads for Google Ads, ensure that the keywords used are relevant, that they match the ad wording, and that the landing page is relevant to the keyword and the Google Ad wording.  One of the very best Google Business Tools, and also one of the Top Business Tools available anywhere in the world.  A “Must Have in my Toolbox” recommendation from DollarBillionaire™.

Google Keyword Planner

Google Mail

Google provides world-class email services.   Use this for all of your normal email requirements.   For highly secure email you might consider other options like ProtonMail.

Google Mail Gmail

Google Maps

Google Maps is a modern marvel.  Mapping that is accurate, clear, and simple to use.  You should also look at Google Earth.  You can travel from the comfort of your armchair.

Google Maps

Google Marketing Platform

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Market your businesses products and services with the help of Google’s incredible reach backed up by a powerful AI (artificial intelligence).  Google’s Marketing platform integrates a few tools, including Google Optimise and Google Data Studio.  Use is also made of Google Analytics.  What is so great about the Google Marketing Platform is that it helps the new user of power Google Tools to integrate them in a synergistic way, and guides the user regarding which tools to integrate.  One of the very best Google Business Tools, and also one of the Top Business Tools available anywhere in the world.  A “Must Have in my Toolbox” recommendation from DollarBillionaire™.

Google Marketing Platform

Google My Business

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Establish your credibility in the marketplace with Google My Business.  Previously Google My Business was called Google Places. This awesome advertising place is free from Google!  When someone searches for your business on the internet, you can appear in a box on the right-hand side at the top of the screen, giving details like your address, directions to your place of business, your website, and pictures of the business.  Your rating appears as well.  This builds trust in you and will boost your sales.  Google my Business also works for Google Maps.  Using Google My Business is free.  A potential client is far more likely to place his trust in a business if he sees it appearing in the Google My Business listing.  In fact, if a potential client Googles your business and you do NOT appear on a Google my business listing, you will be viewed as a startup or just as a slack company.  One of the very best Google Business Tools, and also one of the Top Business Tools available anywhere in the world.  A “Must Have in my Toolbox” recommendation from DollarBillionaire™.

Google My Business

Google News

Google news is a very useful news platform supplied by Google, fine-tuned to your personal requirements.

Google News

Google PageSpeed Insights

If your business website is slow you will anger customers and have poor SEO.  Google PageSpeed Insights gives you just that – insights into how you can speed up your website.

Google PageSpeed Insights

Google Search

Without a doubt, Google Search is the world’s best search engine.  Google Search is fast and incredibly comprehensive.  Use it daily to carry out research.  Together with Google’s YouTube, you are in a position to learn absolutely anything that you wish, from being a brain surgeon to how to find a mentor that will teach you to be a Billionaire, if you put in the effort.

Google Search

Google Search Console

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Work on improving your business website SEO (Search Engine Optimization) with the help of this free tool from Google.  Obtain more valuable information on your clients and their wishes.  See how people are finding you by noting the keywords that they are typing in.  Google Search Console will even tell you how you rank for these keywords.   You will also see statistics on which devices your website visitors are using.  Your most popular webpages will become apparent by using this business tool.  See problems with your website that might not be obvious to you.  If you have revised a webpage then use Google Search Console to notify Google of the change and to ask them to re-index that page.  You can even see if any of your webpages have problems and will be able to take steps to rectify the problem.  One of the very best Google Business Tools, and also one of the Top Business Tools available anywhere in the world.  A “Must Have in my Toolbox” recommendation from DollarBillionaire™.

Google Search Console

Google Sheets

The Lotus 123 of today.  The free spreadsheet of choice is Google Sheets with its ease of use and raw power.

Google Sheets

Google Slides

Business Presentations are a breeze to set up with Google Slides.  Raise that capital as you speak to your Investors by impressing them with your oratory skills, as you breeze through your Google Slides.

Google Slides

Google Startups

Being in business is tough, and being a startup is even tougher.  Leverage the power of Google to assist you by using Google Startups.

Google Startups

Google Structured Data Testing Tool

This Google tool is handy if you are involved in any of the technical codings of your website.  Check your work with ease.

Google Structured Data Testing Tool

Google Test My Site

Website speed is so important Google gave us two tools to assist us in maximizing site speed.

Google Test My Site

Google Think with Google

This is a great tool for market research.  Google will jumpstart your thought processes and alert you to what is going on in the industry that you are involved in.  Draw inspiration from the Google sample ad campaigns.

Think With Google

Google Translate

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Language should not be a barrier to business.  Google translate helps with instant translations from almost any language.  Get the cellphone app as well.  One of the very best Google Business Tools, and also one of the Top Business Tools available anywhere in the world.  A “Must Have in my Toolbox” recommendation from DollarBillionaire™.

Google Translate

Google Web Hosting

Host your website at one of the most secure places – Google’s WorldClass Servers.

Google Hosting

Google YouTube

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How important is Google’s YouTube?  Well, consider the statistics.  Over 1 Billion people use YouTube, and over 30 million people visit Youtube every day.  Over 5 billion videos are watched on YouTube every single day.  Over 300 hours of new video content are uploaded every hour.  You can learn almost any new business skill here on YouTube.  Just ask.   Then sit back and take in the information.  YouTube is an extremely powerful learning platform.  The marketing reach of YouTube is incredible and is an opportunity not to be missed unless you enjoy leaving money on the table.  Start with your own free Youtube channel and build up a following.  This is truly free and effective advertising.  You can even monetize your YouTube channel and earn revenue.  Advertising through the Youtube Advertising service is highly effective and you can target your market very accurately.  The first few seconds of your YouTube advert is free if the viewer skips the add.  All of these benefits make YouTube one of the best Google Business Tools.  Free Learning.  Free advertising.  Targeted paid advertising.  YouTube is one of the very best marketing options for business.  One of the very best Google Business Tools, and also one of the Top Business Tools available anywhere in the world.  A “Must Have in my Toolbox” recommendation from DollarBillionaire™.

Google YouTube

G Suite

Google’s G Suite provides a host of services to businesses.  You get enterprise-quality Gmail, Docs, Drive, Calendar, Meet, and more.  You no longer need these apps installed on your desktop.  Being online you can access them from anywhere, and you are always using the latest version.   The collaboration abilities of these apps are really good.

Google GSuite

Bonus Information

Yes, Google has so many great business tools that we stopped counting at 35.  Here are a few more extremely valuable tools from Google to assist you in running your business.

Google Ad Manager

Get more revenue from your website by using Google Ad Manager.  You will need a Google Adsense Account to get started.

Google Ad Manager

Google Authenticator

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If your website gets hacked, your business can fail.  Making use of Google Authenticator adds a great layer of security to the login system for your website.  Google Authenticator can be used in many forms, like Bitcoin protection, Google Mail protection, and so on.  To verify a login attempt, you must have your cellphone with you.  You will be using what is called 2-step verification.  Beware if your cellphone suddenly stops working, you might be a victim of a sim swap.  That said, having 2-factor authentication installed by using Google Authenticator adds much to your layers of security.  Google Authenticator is free and you absolutely should be using it.  One of the very best Google Business Tools, and also one of the Top Business Tools available anywhere in the world.  A “Must Have in my Toolbox” recommendation from DollarBillionaire™.

Google Authenticator

Google Data Studio

The data that a business owns is a truly valuable asset.  A business needs to use this data to extract the most value from it.  Google Data Studio can help here.

Google Data Studio

Google Lens

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Every busy manager needs a good Personal Assistant.  The problem is that the PA is not always with you, however, Google Lens can be.  Running on your cellphone this handy Google app can be invaluable and a great time saver.  Scan credit cards when meeting new people.  Find out information on products.  You need to get used to Google Lens as soon as possible and you will be very glad that you did.  One of the very best Google Business Tools, and also one of the Top Business Tools available anywhere in the world.  A “Must Have in my Toolbox” recommendation from DollarBillionaire™.

Google Lens

Google Market Finder

Get Google’s help in planning your marketing strategy.  Locate the best markets and more.  Get market insights from the depth of Google’s database.

Google Market Finder

Google Optimize

Google Optimize draws from the data gleaned by Google Analytics.  Using this platform you can tweak your website to improve conversions and sales.

Google Optimize

Google Retail

Sell your products and services in the Google Search Results page.  Google Retail allows merchants to have their products to be listed by Google.  Your ad will appear giving a picture, price and your business name.  This exposure is free!  You only pay if a potential client clicks on the advertisement.

Google for Retail

Google Scholar

Google Scholar returns hits from more advanced writers, writers who have produced scholastic work.  Use it for serious study of work from serious writers.

Google Scholar

Google Surveys

Carry out surveys on the thinking of your clients and potential clients.  Use the information to improve your products, services, and marketing approach.

Google Surveys

Google Tag Manager

Use Google Tag Manager to help manage your website linkages to (for example) Google Analytics.  Avoid having to delve into coding.

Google Tag Manager

Google Trends

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Google Trends is extremely helpful to someone considering entering into a new business venture.  If a market is trending upwards that is a good sign for future increasing sales.  Similarly, if a market is trending downwards, perhaps one should find an alternative new venture.  This can also be useful to find new keywords and to see what current customers are interested in.  Google Trends not only shows you how much the public is searching for a certain term. but also the trend over time – are people becoming more or less interested in the topic.  Geographic insights are also provided by Google Trends.   Use can also be made of Google Trends for Keyword Research, Content Creation and SEO work.  A handy feature is that you can use Google Trends to graph the trends for two competing keywords to assist you to make a decision between them.  One of the very best Google Business Tools, and also one of the Top Business Tools available anywhere in the world.  A “Must Have in my Toolbox” recommendation from DollarBillionaire™.

Google Trends

Final Words

Google has created some truly useful business tools.  Take the time to get to know their strengths and weaknesses and your business will benefit.  Wealth creation is a process and getting the best out of your business is part of this process.

Graphic: Great Google Business Tools